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An Investigation of Effective Factors on Customer Profitability with B2B Approach: Case of Selected Isfahan City Hotels.

mehdi jamshidian; amirhoseyn shariati

Volume 18, Issue 55 , September 2007, , Pages 65-94

Abstract
  Present article concentrates on investigation of effective factors on customer profitability with B2B approach in Isfahan city hotels. Factors such as 1) diversified package ofroom, food and beverages; 2) location of the hotel; 3) popularity; 4) focus on room's markets; 5) focus on food and beverage's ...  Read More